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How to Found a Business: Writing a Bankable Business Plan


Please register for this course by registering in this workspace. If you have questions, please contact the lecturer Anett Lommatzsch via


Develop your business idea to a business concept!

This course aims at experiencing what it means to run a business in all its facets. You develop your business idea that further will be developed to a marketable business concept. The meaning of entrepreneurial spirit will be discussed and you have the opportunity to reflect yourself with regards to your skills as entrepreneur. You also learn how to develop an organisation and how to finance your future business. This class will finish by proving your business concept to be economical. 

The template of a bankable business plan will work as structure concerning class contents: business idea, value proposition, entrepreneurs, market analysis, marketing mix, organisational strategy, milestones, SWOT, financing, calculation of liquidity needs and profitability. 

Questions with regards to Aufenthaltstitel for self employment can be clarified as well.

This course is designed to be very interactive. Lecture starts with a pitch of your business idea.

Regular participation is required in order to be able to support each other. The lecturer Anett Lommatzsch will present new contents. Students are able to work in groups or develop their own business concept by using creative methods and management techniques introduced by the lecturer. Students will present their results regularly during the course.

Official language is English. 

It is going to be an in class lecture: class takes place on campus. Room no. is still in clarification.

Class starts on Monday, 24 October



22Th-DM Designmanagement

22Th-DMR Designmanagement und -recht


Wintersemester 2022 / 2023


Montag, 09:00 – 13:00


business idea pitch in the 1st session, regular presentations in class (1st session pitch, mid term presentation, final presentation) as well as a term paper are mandatory for 5 ECTS points (Design students receive 6 ECTS points). Term paper and presentations will be marked. A template of a bankable business plan including financial plan, that is used during the course, serves as template for the term paper. The term paper will be in English.


Haus 2, R 013