Redesign Kunella

For the Corporate Design course with prof. Beyrow I had to redesign the image of the Kunella company.

Research

I want to mantain the image of the Kunella company, so I start to think about a new flower for the Kunella's logo.

The shapes

For represent the taste of the oil I want to use the shape of the main ingredient to give an abstractive idea to the customer.

The oil's labels

At the top of the label I put the Kunella's logo, than in the center I put the shape of the main ingredient with an oil texture and than I write the oil taste with a round font.

The jar's labels

For the jar's labels I decide to mantain the style of the oil's labels so I choose a sauce shape and I put the texture of the mayonnaise and the sahnemeerrettich.