PROBLEM

According to the many interviews we have done, the problems that foreign students are more likely to face when living in Germany are: 

1. Inefficiency, such as communication during renting an apartment or dealing with affairs such as anmelden, visa extension and residence card,

2. The language barrier, which can also lead to a lot of inconvenience in life.

PAINPOINT

Sometimes they have to make a phone call because they don't receive a reply by e-mail or because of an emergency situation, but the language barrier makes it not so easy to make a phone call, for example, poor expression, not being able to understand the other side of the conversation, cultural differences and so on.

RESEARCH

In the questionnaire I did, more than 80% of foreigners have difficulty making phone calls, and the most common scenarios in which they need to make phone calls are communicating with their landlord, contacting government departments, and making some appointments. Most of them are also willing to pay for a service that helps them make phone calls.

Some research on conversational AI also shows that most users don't really trust using AI to make calls.

Source: Evaluating Privacy, Security, and Trust Perceptions in Conversational AI: A Systematic Review

VALUE PROPOSITOPN

The biggest feature of our service is that a native speaker makes the calls on behalf of the user:

1. The tone of real communication is more natural and reliable.

2. Native speakers know more about the local culture and avoid misunderstanding caused by cultural differences.

3. More flexible to cope with unexpected situations during the call.

AI is also used to improve call efficiency, reduce labour costs and provide customers with a more cost-effective service.

SERVICE FLOW

Users can experience this service by following a few simple steps:

1. Fill in the requirements questionnaire.

2. Get a specific price according to the demand, pay a deposit.

3. Wait for a native speaker to make the call.

4. Pay the final amount and receive a reply.

LANDINGPAGE

https://callservice.webflow.io/

MARKETING

I chose Chinese students in Germany as my initial target users.

And I think REDNOTE is the very proper marketing platform: Rednote's user profile is highly matched to the target group of the service. Many young Chinese students choose to share their experiences and search for tips on Rednote.

I created an account at Rednote and posted some content, including images and videos, to attract users to visit my webpage. CallService's account gained almost six thousand views, over two hundred likes and favourites, and many valuable comments.

Google Analytics also collects data on visitors to my web pages, and based on the number of clicks on different pages it is also possible to see user preferences for services at different price levels.

MY STORE

I opened my store in Rednote so that users could pay to use the service directly after seeing my Rednote promotion without having to jump to the web page.

I want to show the user as much as possible what they will get so that they are willing to pay more for this service!

I've reorganized the pricing; earlier, different prices were related to different services, the new price is based on the call scenario and the type of call.

1. Single output: simply help users to express their needs, do not need to get a complex answer, suitable for users who are not in Germany, do not have a local cell phone number, do not want to make a phone call.

This option can only satisfy the needs of a small number of users, but I would like to attract users through the cheaper price as well, and also can use ai call instead of native speakers.

2. Simple daily conversation, help users who don't speak good German to contact landlord, etc.

3. Emotional communication, such as quarreling, complaining and calling professors to argue about grades, etc.

WERKSCHAU

PITCHDECK 1+2+3