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How to Found a Business: Writing a Bankable Business Plan

nur für Incom-Mitglieder

This course aims at experiencing what it means to run a business in all its facets. You develop a business idea that further will be developed to a marketable business concept. The meaning of entrepreneurial spirit will be dicussed and you have the opportunity to reflect yourself with regards to your skills as entrepreneur. You also learn how to develop an organisation and how to finance a business. This class will finish by proving your business concept to be economical. The template of a bankable business plan will work as structure concerning class contents: business idea, value proposition, entrepreneurs, market analysis, marketing mix, organisational strategy, milestones, SWOT, financing, calculation of liquidity needs and profitability.

This course is designed to be very interactive. The lecturer will present new contents. Students may work in groups by using creative methods and management techniques introduces by the lecturer. Students also have the opportunity to present their results during the course.

Language during the lecture and for the term paper will be English.

Fachgruppe

Theorie

22Th-DM Designmanagement

22Th-DMR Designmanagement und -recht

Design Master

32TE-DA Designdiskurs + Argumentation

Semester

Wintersemester 2021 / 2022

Wann

Montag

Prüfungsleistung

As term paper, writing a bankable business plan is mandatory. It is assumed that participants attend regularly. Language during the lecture and for the term paper will be English.

Raum

Online

Lehrende