In seiner Funktionalität auf die Lehre in gestalterischen Studiengängen zugeschnitten... Schnittstelle für die moderne Lehre
In seiner Funktionalität auf die Lehre in gestalterischen Studiengängen zugeschnitten... Schnittstelle für die moderne Lehre
This course aims at experiencing what it means to run a business in all its facets. You develop a business idea that further will be developed to a marketable business concept. The meaning of entrepreneurial spirit will be dicussed and you have the opportunity to reflect yourself with regards to your skills as entrepreneur. You also learn how to develop an organisation and how to finance a business. This class will finish by proving your business concept to be economical. The template of a bankable business plan will work as structure concerning class contents: business idea, value proposition, entrepreneurs, market analysis, marketing mix, organisational strategy, milestones, SWOT, financing, calculation of liquidity needs and profitability.
This course is designed to be very interactive. The lecturer will present new contents. Students may work in groups by using creative methods and management techniques introduces by the lecturer. Students also have the opportunity to present their results during the course.
Language during the lecture and for the term paper will be English.
Theorie
22Th-DM Designmanagement
22Th-DMR Designmanagement und -recht
Design Master
32TE-DA Designdiskurs + Argumentation
Wintersemester 2021 / 2022
Montag
As term paper, writing a bankable business plan is mandatory. It is assumed that participants attend regularly. Language during the lecture and for the term paper will be English.
Online